About
Get to know us.
Learn about our mission, vision and commitment to quality, reliability and consistency.
Our mission
Sourced.
Direct sourcing from the finest agricultural regions worldwide, with full traceability.
Secured.
Every product is inspected on size, weight, colour and produce-specific quality parameters.
Delivered.
Temperature-controlled fleet covering all of the UAE with industry-leading on-time rates.
Our story
From the world's finest fields to the MENA table.
Nurico is a fruits and vegetables distribution company headquartered in the UAE. We serve retailers, restaurants, hotels and institutional buyers who demand the very best in produce quality.
Established with a commitment to freshness and reliability, Nurico operates as the precision link between the world's finest agricultural regions and the MENA region's dining tables — ensuring year-round availability of seasonal and exotic produce.
Our vision
The benchmark for fresh produce distribution in MENA.
To be the trusted name behind every kitchen, shelf and table that values freshness — known for reliability, integrity, and an unwavering standard of quality from farm to delivery.
Our values
What we stand for.
Quality
Never compromised. Every product inspected against strict size, weight and colour parameters.
Reliability
Industry-leading on-time delivery rates across the UAE cold chain.
Partnership
Long-term relationships with growers and buyers, rooted in honesty.
Sustainability
Responsible sourcing, reduced waste and efficient logistics.